On August 24, Patently Apple posted a statistics report on China’s premium smartphone marketplace for Q2 with Apple main the way in which. Right this moment we’re reporting on International premium smartphone shipments for Q2 the place Apple as soon as once more led the market by a large margin and out carried out Samsung 3 to 1.
Apple captured 57% of premium smartphone market gross sales with Samsung in second place with 19% as offered within the Counterpoint chart beneath.
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Commenting on the expansion of the $1,000 and above worth section, Senior Analyst Varun Mishra mentioned: “As 5G is changing into extra prevalent, shoppers are upgrading their units. That is particularly vital, as the massive put in base of premium iPhone customers upgrades to 5G.
Apple’s gross sales grew 114% YoY, capturing over 78% of the Extremely Premium $1,000 and above worth section.
Customers whose funds weren’t affected by the pandemic have been utilizing the additional disposable earnings created attributable to restricted journey to purchase dearer units, together with smartphones. In the course of the pandemic, customers additionally realized the significance of smartphones and began seeing extra worth in upgrading their units. One other fascinating issue is that this development within the ultra-premium market is ubiquitous throughout areas, regardless of inflationary pressures. It is because prosperous shoppers should not affected by the present financial headwinds. Therefore, the low-to-mid-price section has been hit laborious by the current macro headwinds whereas the high-price section nonetheless appears to be like stable, additional boosting the ASPs.
Additionally, the rising variety of financing schemes and a rising ecosystem of trade-ins and EMIs are additionally serving to shoppers to improve their units with out paying the whole worth upfront.”
Within the mid-premium section ($600-$800) Apple continued to guide with a 57% share because the 4G iOS put in base continued to improve.
iPhone gross sales and promotions within the US remained robust by way of the quarter. There was no proof of any macroeconomic affect on demand. Apple additionally continued to efficiently onboard new customers as switcher development hit a contemporary file throughout the quarter, largely pushed by strong development in rising economies.
For stats on competing smartphones, evaluation the total Counterpoint report.
With Apple capturing 78% of the Extremely Premium band in Q2 and Samsung capturing probably the most within the Android market with their Galaxy S22, their foldables are nowhere to be discovered. So it is fairly hilarious that Samsung is making an attempt to sway the market in the direction of foldables as an alternative of the upcoming iPhone 14 with a brand new feeble advert.