E-commerce know-how startup el-dokan closes $550,000 pre-Seed spherical
el-dokan Workforce – Press picture
CAIRO – 5 September 2022: el-dokan firm secured a $550,000 pre-Seed spherical, led by a cluster of native and regional traders together with EFG EV and Flat6Labs, 500 World and Hala Ventures.
In accordance with Flat6Labs, el-dokan permits enterprises and retailers to start out their on-line shops successfully via cloud e-commerce software program.
The corporate commented that e-commerce is now an integral a part of each retailer’s enterprise technique, and know-how builders and platforms are scrambling to supply retailers with the very best know-how to assist them scale up and optimize their operations.
“el-dokan offers e-commerce APIs for large- and medium-sized retailers in addition to startups, enabling them to construct extremely personalized and personalised e-commerce shops,” it added.
Launched in late 2020 in Egypt, el-dokan primarily targets massive retailers and chain shops searching for to broaden their e-commerce market share, improve gross sales and operation automation.
Using “headless e-commerce know-how, el-dokan gives the optimum know-how infrastructure that permits tech groups to develop extremely customizable e-commerce with most flexibility to assist companies reply sooner to altering enterprise wants and sustain with the fast modifications in e-commerce.
In addition to retailers, it additionally targets software program corporations and builders that work instantly with enterprises seeking to construct their e-commerce shops in quick and cost-efficient method, with 300+ out there API endpoints.
Commenting on the announcement, Ahmed Maher, co-founder and chief government officer (CEO) of el-dokan, stated that the important thing motive behind the corporate’s means to earn the belief of traders and shut its pre-Seed spherical is the truth that el-dokan is among the many very choose few corporations that target constructing superior software program utilizing cutting-edge applied sciences corresponding to headless, composable e-commerce structure.
“Nearly all of retailers have repeatedly proven the willingness to both substitute the normal e-commerce strategies with extra superior and versatile know-how. The know-how pioneered by el-dokan ‘modifications the equation’ by serving to retailers drive gross sales progress whereas concurrently bringing down upkeep prices, making it potential for our retailers to shortly and simply develop APIs connections with our companions to make sure the very best ranges of operational effectivity. Our know-how can simply combine with any third-party suppliers like funds, transport, level of sale (POS) and (ERP) methods,” commented Mohamed Yousry, chief know-how officer (CTO) and co-founder of el-dokan.
“After seeing the good influence el-dokan has had on enterprise companies in MENA, and the profound progress we’ve skilled over a brief time frame, we’re enthusiastic about the truth that our purchasers managed to realize $45 million GMV after migrating from different world well-known software program options that don’t meet the present-day challenges ours. We are actually serving a world roster of purchasers corresponding to Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran shops and Apple Premium vendor Swap Plus, together with grocery supply app Appetito, amongst others. And this can be a testomony to the power of regionally-based tech startups to develop modern applied sciences trusted by massive, worldwide manufacturers and compete with world counterparts,” Yousry defined.
For his half, Walid Hassouna, CEO of valU, Egypt’s main purchase now pay later (BNPL) platform expressed his pleasure over the corporate’s profitable completion of its preliminary funding spherical which counts EFG EV amongst its earliest backers. “We’re trying ahead to thrilling instances forward with el-dokan and its all-star crew who’re in a position to carve out a distinct segment for themselves within the rapidly-evolving e-commerce market,” stated Hassouna.
